PR agencies are often perceived as bulky, reactive, hierarchical, unresponsive and very expensive. The “results” they produce are often intangible, measured by impression numbers - not by qualitative as well as quantitative metrics.
SJPR shatters that mold, and is building a reputation for PR service that turns heads and blows away client expectations. We’re the “anti-PR agency” because we work in just the opposite fashion the big agencies do. We raise exposure for our clients with highly efficient, focused, cost-effective programs tailored to specific objectives and optimized around client resources. We don’t waste time, and we’re straight-shooters when it comes to providing counsel. We’re proactive in all phases of PR program development and execution. We’re responsive to client needs and requests, focused on specific clients’ objectives and committed to generating measurable results that constitute success.
Unlike big agencies, we execute using time-tested, methodical yet high-energy programs using highly experienced PR professionals - not junior people who take over after the “senior” agency exec sells the service and disappears. We stay engaged to deliver exceptional, experienced service and counsel for clients that are strategically committed to building positive corporate identities as leaders in their markets and industry. And we have a lot of fun doing it.
SJPR is in the business of building positive awareness for all aspects of a company among its target audiences. Our approach is pretty straightforward and sensible: work to understand priorities for a given client, identify specific objectives, and tailor a program designed to efficiently meet those objectives.
We build clean, fresh and focused PR programs that are efficient, cost-effective and give clients a distinct competitive advantage. We identify challenges very quickly, then set and manage expectations from the very beginning. Once clear objectives are established, the SJPR team works closely with clients to develop strategy and a tactical plan, and then they execute with a focused sense of urgency to deliver results that constitute success.